About
Niche Customer Experience Group
Niche CX Group is Africa’s leading integrated customer experience (CX) management service and product provider.
Founded in 2015, our unique suite of CX services and solutions are designed to offer professional and specialized consulting, training and digital assistance to small, medium and large organizations seeking to design and manage customer experiences that results in:
Better customer personalization
Increased customer acquisition
Increased customer satisfaction and retention
Increased customer profitability
Improve the customer experience capabilities of their employees
Standardization of omnichannel and Omni customer experiences
Overall, our group of companies are designed to keep businesses in business by making customers happy.
Our Mission
To be the bridge that connects businesses to customers by making customers’ lives easier and increasing business profitability in Africa.
Our Vision
To grow businesses, one customer experience at a time across Africa using Africa-inspired frameworks, structures and methodologies.
Companies in Niche CX Group
Niche Customer
Experience Consultancy
Niche Institute of Customer
Experience & Innovation
Niche Digital Solutions

Awards & Recognition

Our Methodology
Our approach to improving and managing customer experience increases customer profitability and boosts customer experience management capabilities of teams.

The Leadership Team
Our team at Niche Customer Experience Group consists of highly skilled consultants with diverse backgrounds. We leverage our collective expertise to offer insights and innovative solutions that elevate your business.
onome deBBie akwara
Founder and Partner, Pan Africa Operations
deBBie is an organizational transformation leader with 20+ years of experience in experience management across banking, technology, telecommunications, education, retail, healthcare, insurance, pensions, and more.
A certified management consultant (CMC) and certified experience management professional (XMP) by the Qualtric XM Institute USA, she is a globally sought-after CX conference speaker, a 3-time Global CX playbook contributor, a 5-time author, and a 4-time top 100 global thought leader.
Alfred Yadua
Co-founder & CEO, Niche Digital Solutions
Alfred has a global technology footprint which spans Europe and Africa where he led and delivered large transformation initiatives.
He has worked for a Big 4 and co-founded a startup that empowers micro businesses to drive economic growth.
He is an advocate for using consulting models that deploy AI and Automation to immediately solve business problems.
Simisola Osinuga
Managing Partner, Niche CX Consulting Firm, Nigeria
Simisola is a CX strategist with 28+ years of experience driving customer success in banking, digital payments, and retail.
A former GTBank executive, she pioneered service innovations and industry reforms.
She is the Founder of CXExplore Consult and a board advisor, with executive training from Disney and Michigan Ross.
Now, as Managing Partner at NICHE, she leads CX transformation across Africa.
Ntsholetsang Ikgopoleng
Managing Partner, Niche CX Consulting Firm, Botswana
Ntsho is a distinguished professional, weaving two decades of rich experience into the fabric of her career.
With a treasure trove of expertise in customer experience management, Ntsho has consistently led transformative initiatives that enhance client engagement and propel business success.
Her profound grasp of customer satisfaction drivers, coupled with her adeptness in strategic data analysis, allows her to blend analytical acumen with practical insights, yielding exceptional results for clients throughout Africa’s vibrant landscapes.
We Are Your Trust CX Business Partners
Who We Are
We are a leading integrated customer experience (CX) management service and solution provider.
Our goal is to grow businesses one CX at a time by offering a unique suite of solutions that help identify, design & implement CX blueprints & strategies to improve CX, increase profitability, equip professionals to manage CX and finding the right CX digital solution.
What We Do
We specialize in;
- CX diagnostics & audits
- CX strategy and improvement design, implementation support and operations management
- CX human resource management
- CX curriculum design and training
- CX digital solutions consulting
Who We Serve
Our clients across various sectors (banking, retail, real estate, etc) are:
- small, medium, and large companies seeking to increase customer profitability and boost the CX management capabilities of their teams.
- Individuals seeking CX training and globally recognized CX certifications