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About Us
Nigeria's First Boutique CX Consulting Firm
Founded in 2015 (operating as Neetch Company), our unique suite of CX services are designed to offer professional and specialized assistance to small, medium and large organizations seeking to:
- Improve customer experience
- Improve the customer experience capabilities of their employees
- Improve employee experience
- Improve customer profitability through customer satisfaction and retention
Overall, our operating model is designed to keep businesses in business by making customers happy.
Mission – To be the bridge that connects businesses to customers by making customers' lives easier and increasing business profitability.
Our Vision – To grow businesses, one customer experience at a time across West Africa
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Our bespoke services are designed to keep you ahead of competition by focusing on each customer's unique type and experience so you can add and measure value to each customer.
From defining your customer experience strategy to executing it, recruiting and training your team, measuring and track your customer's experience, you can trust us to keep you in business.
Talk to us today.
HOW WE WORK - THE NICHE EFFECT
Our approach to improving your customer experience, improving your employee experience and increasing your customer profitability is outside-in giving you in-depth understanding of your customers for sustainable improvement and business growth.
meet the founder & principal consultant
deBBie onome akwara
- deBBie is the founder & Principal Customer Experience (CX) Consultant at Niche Customer Experience (CX) Consulting Firm (formerly called Neetch Company).
- Overall, deBBie has 20+ years delivering CX success for local, pan African and international organizations across telecommunications, financial services, technology, health, entertainment, religious, education, manufacturing, real estate, etc sectors
- deBBie is a globally recognized customer experience thought leader and influencer. She was recognized by Survey Sensum one of the top 150 global CX thought leaders and influencers in 2020
- Before Niche Customer Experience Consulting Firm, deBBie managed CX at First City Monument Bank Plc (head, customer service), Zenith Bank Plc (Lead/Assistant Manager, customer experience and human resource management), Etisalat (manager, customer experience), United Bank for Africa (head, customer experience management aka CSM) and Bridge International Academies (director, customer experience)
- deBBie is a fellow the Nigerian Institute of Strategic Customer Service & Trade Management Nigeria [ICSTM] and member of the Lagos chapter of customer experience professionals
- In recognition for her work in CX, deBBie is a fellow of the Nigerian Institute of Strategic Customer Service and Trade Management (ICSTM), 2016 Impact Award Finalist by the CXPA [Customer Experience Professionals Association] Minneapolis, USA and 2017 Customer Experience Africa Practitioner Award finalist by the CXA South Africa
- deBBie is a CX author with published books titled Customer Pulse Check and 10 Common CX Mistakes SMEs Make
- deBBie is the visionary; CX Professionals West Africa Summit and network
- To promote the professional practice of customer experience management and provide information to support business growth in line, deBBie offers periodic CX tips as well as personalized CX coaching and mentoring. She is also a highly sought after CX professional for CX speaking engagements and CX thought leadership by both business leaders and her peers in the industry
