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    • About
    • Niche CX Consultancy
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    • CX Resources
    • Blog
    • CX West Africa Awards
    • CX Mgt. Self-Assessment
  • Home
  • About
  • Niche CX Consultancy
  • Niche Institute of CX
  • Niche Digital Solutions
  • CX Certification Programs
  • CX Events
  • CX Job Board
  • Contact Us
  • CX Resources
  • Blog
  • CX West Africa Awards
  • CX Mgt. Self-Assessment

niche institute of CX & innovation

We are a leading institute in Africa dedicated to offering customer experience (CX) and innovation courses for professionals across different sectors, job roles and designations including Africa's first globally recognized CX certification courses.

2023 training calendar (OPEN COURSES online & offline)

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CUSTOMER EXPERIENCE management competency self-assessment

Do you know how proficient you are in customer experience ma

US$14.95
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Are you a novice, an advanced beginner, competent, proficient or an expert? FIND OUT!

OMNICHANNEL EXPERIENCE DESIGN WORKSHOP

About The Program

The Omnichannel Experience Design Workshop is designed to equip professionals with the requisite knowledge & skill to transition from multichannel service delivery to providing an omnichannel experience that reduces customer effort & increases customer retention. 



TARGET AUDIENCE  

The Omnichannel Experience Design Workshop is targeted at individuals in organizations responsible for designing and managing products and services as well as multiple customer interaction channels. Especially, the target audience for this workshop are managers and heads of CX-impacting activities i.e.; user experience (UX), product development and management, operations, customer service, customer experience, customer success, customer relationship management, finance, legal, information technology, supply chain, risk management and internal control.  



WORKSHOP OBJECTIVES 

At the end of the program, participants will understand  

  • the difference between multichannel and omnichannel experiences and knowing the right time to transition from one to the other
  • the importance of having a blueprint before embarking on creating an omnichannel experience
  • the components of omnichannel experience design, components and technology requirements



 WORKSHOP OUTLINE  

Over 3 days and across 9 modules, participants will learn about:

  • The modern-day African consumer
  • The transition from multichannel to omnichannel (includes a practical checklist to identifying the right time to transition)
  • Omnichannel experience trends, pros & cons and components 
  • The integration of 5 CX pillars into an omnichannel experience
  • The role of people, processes, culture and technology in delivering an omnichannel experience
  • Designing an omnichannel experience blueprint
  • Finding the right omnichannel technology solution
  • Designing, auditing and managing an omnichannel experience (includes omnichannel experience metrics)
  • Omnichannel experience design for a business - practical session


PARTICIPANTS WILL BE REQUIRED TO EXECUTE A CAPSTONE PROJECT I.E. DESIGN AN OMNICHANNEL EXPERIENCE BLUEPRINT FOR THEIR ORGANIZATION & SUBMIT THE SAME 30 DAYS AFTER ATTENDING THE WORKSHOP.



 WORKSHOP BENEFITS  

At the end of the workshop, participants will get the below. 

  • Get an electronic certificate   
  • An omnichannel experience blueprint template
  • FREE CX maturity assessment
  • FREE CX management competency self-assessment
  • 45 - 60 minutes professional review of the CAPSTONE project submitted (virtual or in-person. For in-person reviews, terms & conditions apply)
  • An omnichannel technology requirement checklist
  • An electronic or hard copy of the Customer Pulse Check book 

Other Details

PAN AFRICAN WORKSHOP DATES

  • Nigeria Edition (Lagos): January 30th to February 1st, 2023
  • Ghana Edition (Accra): March 13th to March 15th, 2023
  • Kenya Edition (Nairobi): April 17th to April 19th, 2023
  • South Africa Edition (Cape Town): April 24th to April 26th, 2023
  • Tunisia Edition (Tunis): May 1st to May 3rd, 2023



WORKSHOP FEES (VAT EXCLUSIVE)

  • Lagos: NGN337,150 early bird fee (ends 9th January, 2023) and regular fee is NGN404,580
  • Accra: $689 early bird fee (ends 17th February 2023) and the regular fee is $826.8
  • Kenya: $1,230 early bird fee (ends 17th March 2023) and the regular fee is $1,476
  • South Africa: $1,230 early bird fee (ends 24th April 2023) and the regular fee is $1,476
  • Tunisia: $1,230 early bird fee (ends 1st April 2023) and the egular fee is $1,476


15% group discount available for up to 15 people



OTHER DETAILS    

  • Duration: 3 days per workshop
  • Available: 25 spaces only per workshop per country

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customer experience (CX) management masterclass

About The Program

The Customer Experience Management Masterclass is designed for professionals with the requisite knowledge & skill to effectively identify gaps in CX to improve it while managing CX operations end to end across an organization to improve operational efficiency and increase customer profitability. 


TARGET AUDIENCE  

The Customer Experience Management Masterclass is targeted at individuals responsible for customer service, customer experience, customer success, operations, customer relationship management and generally individuals looking to kick-start a career in customer experience management across different job roles.  



WORKSHOP OBJECTIVES 

At the end of the program, participants will understand what customer experience and customer experience management mean and how it is different from customer service as well as what is required to effectively manage customer experience profitably.



 WORKSHOP OUTLINE  

Over 3 days and across 9 modules, participants will learn about:

  • The evolution of the African customer & CX trends
  • The concept, meaning and importance of CX management 
  • The 7 CX management competencies
  • The CX management end-to-end process
  • Structuring the operations of an effective CX management team
  • CX management challenges and dissecting your job role & responsibilities
  • CX management key performance indicators (KPIs) and dashboarding
  • Internal stakeholder and C-Suite management
  • Culture integration and core value alignment
  • Guide to sourcing the right CX management solution


PARTICIPANTS WILL BE REQUIRED TO EXECUTE A CAPSTONE PROJECT I.E. DESIGN AN END-TO-END CUSTOMER EXPERIENCE (CX) MANAGEMENT PROCESS IDENTIFYING BUSINESS-SPECIFIC CX METRICS TO TRACK.



 WORKSHOP BENEFITS  

At the end of the workshop, participants will get the below. 

  • Get an electronic certificate   
  • An end-to-end CX management process template
  • 45 - 60 minutes professional review of the CAPSTONE project submitted (virtual or in-person. For in-person reviews, terms & conditions apply)
  • A CX management technology solution technology requirement checklist
  • An electronic or hard copy of the Customer Pulse Check book 

Other Details

PAN AFRICAN WORKSHOP DATES

  • Nigeria Edition (Lagos): May 10th to 12th, 2023
  • Ghana Edition (Accra): March 16th to March 18th, 2023
  • Kenya Edition (Nairobi): April 20th April to 22nd April 2023
  • South Africa Edition (Cape Town): April 27th to April 29th, 2023
  • Tunisia Edition (Tunis): May 4th to May 5th, 2023



WORKSHOP FEES (VAT EXCLUSIVE)

  • Lagos: NGN337,150 early bird fee (ends 10th April, 2023) and regular fee is NGN404,580
  • Accra: $689 early bird fee (ends 17th February 2023) and the regular fee is $826.8
  • Kenya: $1,230 early bird fee (ends 17th March 2023) and the regular fee is $1,476
  • South Africa: $1,230 early bird fee (ends 24th April 2023) and the regular fee is $1,476
  • Tunisia: $1,230 early bird fee (ends 1st April 2023) and the regular fee is $1,476


15% group discount available for up to 15 people



OTHER DETAILS    

  • Duration: 3 days per workshop
  • Available: 25 spaces only per workshop per country

register now

save a seat
register now
request for an invoice

MEET THE LEAD FACULTY FOR THE 2023 CX WORKSHOPS

deBBie akwara, CMC, XMP

deBBie akwara; a business transformation leader helping businesses in Africa increase customer profitability & improve employee experience. 


She is the founder and chief executive officer (CEO) at the Niche Customer Experience group and on a mission to grow businesses in Africa, one CX at a time using Africa-inspired methodologies, frameworks and structures.She has/is:

  • 20+ years of multi-sector CX experience leading CX success in the banking, telecommunications, education, and consulting sectors recording an increase in self-service channel adoption of up to 2000% and an increase in revenue of up to NGN300 million
  • a certified experience management professional (XMP) 
  • a certified management consultant (CMC)
  • a top 50 globally recognized CX thought leader and influencer (2020/21/22)
  • a top 33 woman in CX to follow in 2022
  • a top 175 B2B thought leaders to follow in 2023
  • a top 50 thought leader and influencer in Africa (2022)
  • a CX author (3 books) i.e. Customer Pulse Check (available on Amazon), 10 Common Mistakes SMEs make and CX Food For Thought ( a compilation of 113 customer experience quotes by deBBie akwara)
  • the visionary & sponsor, of Customer Experience Africa Summit & Awards
  • the visionary, lead researcher and author, of the State of CX in West Africa and Africa annual report

OVERVIEW OF THE NICHE INSTITUTE OF CX & INNOVATION

Open Courses (Classroom & Online)

Bespoke Implant Courses (Classroom & Online)

Bespoke Implant Courses (Classroom & Online)

Niche Institute of Customer Experience & Innovation's open courses are designed to boost CX performance in organizations. 


These basic and advanced courses are designed to improve the effectiveness and customer experience capabilities of frontline staff, business managers and leaders to better manage customer experiences and increase customer profitability. 

CONTACT US FOR MORE

Bespoke Implant Courses (Classroom & Online)

Bespoke Implant Courses (Classroom & Online)

Bespoke Implant Courses (Classroom & Online)

Niche Institute of Customer Experience & Innovation's bespoke/implant courses is designed to boost CX performance in organizations. 


These basic and advanced courses are designed to improve the effectiveness and customer experience capabilities of frontline staff, business managers, business leaders and business owners.

Contact us for more

CX Coaching Service (One-On-One & Group)

CX Coaching Service (One-On-One & Group)

CX Coaching Service (One-On-One & Group)

At the Niche Institute of Customer Experience & Innovation, we offer one-on-one and group coaching sessions.


Coaching service is designed to assist customer service and customer experience professionals boost their performance with regards to defining customer strategy, gathering and using customer feedback, determining the right CX metrics, designing and managing CX improvement programs, and more.

Contact us to sign up

CX Certification Programs

CX Coaching Service (One-On-One & Group)

CX Coaching Service (One-On-One & Group)

At the Niche Institute of Customer Experience & Innovation, we offer customer experience certification programs across three levels i.e;

  1. Certified Customer Experience Manager (CCEM)
  2. Certified Customer Experience Professional (CCEP)
  3. Certified Customer Experience Practitioner (CCEPR)


find out more about our cx certifications

THE NICHE INSTITUTE OF CUSTOMER EXPERIENCE & INNOVATION ONLINE!

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OTHER customer experience courses

basic cx courses

Here are the list of basic/entry level courses to boost the skill and knowledge of customer-facing staff across sales, marketing and customer service functions.

6 Star Customer Service Course

The course is designed for sales and customer service staff seeking to improve their customer service skills. 

At the end of this 1-day programme, participants will;

  • Understand new trends in customer service & the goals of a great customer service experience
  • Understand customer needs & their role in customer journey
  • Understand the role of personality types, attitude, communication skills & empathy in customer service 
  • Improve their ability to manage different customer types & customer complaints

Introduction To Customer Experience Management (CEM)

The Introduction To Customer Experience Management course is designed for individuals seeking to begin a career in customer experience management (CEM).

At the end of the 1-day program, participants will learn about

  • CEM - the meaning and concept
  • Customer understanding
  • the role of CEM in an organization
  • attributes of a great CEM manager
  • CEM competencies
  • How CEM works in practice (review cases)
  • How to build a successful career in CEM
  • Personal goal setting 

Customer-Centric Approach To Selling

The Customer-Centric Approach To Selling Course is designed for sales personnel across different designations seeking a customer-first strategy to sustainably attract and convert prospective.At the end of the 1-day program, participants will learn about

  • The customer (fears, needs, wants, and expectations)
  • Customer experience
  • Customer Centricity
  • The sales role/person
  • Customer-centric selling
  • Customer behavior (sector-specific)
  • How to boost sales performance through customer-centric selling


advanced cx courses (middle & SENIOR management)

Here are the list of advanced CX courses. Courses in this category are designed for business managers, business leaders and business owners to equip them with the requisite knowledge and skill to leverage the power of customer experience management in boosting business growth through customer profitability.

Customer Loyalty & Retention Management Workshop

The course is designed for marketing, product and customer experience managers to equip them with the requisite skills to design, implement and manage customer loyalty (CL) and customer retention (CR).


At the end of the 3-day programme, participants will learn:

  • The concept of CR and CL
  • The importance of CR and CL
  • The role of CR and CL in customer journey
  • How to monitor customer behaviour and data gathering
  • How to design and implement a CR and CL program
  • How to measure ROI on a CR and CL program

Customer Experience Management (CEM) Masterclass

The course is designed for customer service and customer experience managers seeking to improve their CEM capabilities.


At the end of the 3-day programme, participants will learn about:

  • The meaning and concept of CEM 
  • Current CEM trends & state of CEM in Nigeria
  • CEM competencies and application through practical simulations and case study review
  • CEM team structure and performance monitoring
  • Internal stakeholder and C-Suite management
  • CEM challenges and solutions

Customer Feedback Management & Customer Journey Mapping

The course is designed for a product, customer service, and customer experience managers seeking to effectively and holistically use customer feedback to increase customer profitability. 


At the end of the 3-day program, participants will learn:

  • Meaning of customer feedback and importance
  • Customer feedback in the customer journey
  • How to design & deploy survey questions
  • How to gather & use customer feedback
  • How to design a customer journey map
  • How to prepare reports and track action plan

Product Experience Management Masterclass

The course is designed for product and business development managers to equip them with the requisite skill to improve the quality of products to increase adoption and usage.


At the end of the 3-day course and across 6 modules, attendees learn about;

  • Customers
  • Human-centred design
  • Product value proposition
  • Techniques for affirming product value
  • Product marketing communications and product experience improvement techniques 

Customer Experience Management Scorecard Workshop

The course is designed for business managers & leaders seeking to create a holistic CEM view in their organization i.e. capturing strategic CX performance (metrics) & impact on revenue.


At the end of the 2-day workshop and across 5 modules, attendees will learn about

  • Scorecards
  • Components of a CEM scorecard
  • CEM scorecard perspectives and metrics
  • Guidelines for creating a 'balanced' CEM scorecard
  • How to design a CEM 'balanced' scorecard  


executive cx courses (executive management)

Here is the list of advanced CX courses. Courses in this category are designed for business leaders and business owners to equip them with the requisite knowledge and skill to leverage the power of customer experience management in boosting business growth through customer profitability.

Customer Experience (CX) Transformation Program

The course is designed for executive management teams i.e. business leaders and business owners seeking to create added value and distinctive character by building and sustaining customer intimacy.
At the end of the 2-day programme, executives will learn about:

  • Customers
  • The evolution of customer experience
  • Customer experience management
  • CEM-organizational alignment
  • Identifying business problems that customer experience management can
  • How to design, deploy and measure a CX transformation program

Customer Experience (CX) Executive Program

The course is designed for the management team of organizations to sensitize them on the role of CEM in business growth and how to build on culture, people, systems and technology to support customer experience management and increase customer profitability.


At the end of this 2-day program (retreat), executives will learn about experience management and how to maximize the same for business growth (frontline job shadowing required before the retreat).

Copyright © 2015 - 2022 Niche Customer Experience Consulting Firm - All Rights Reserved.

  • Home
  • About
  • Niche CX Consultancy
  • Niche Institute of CX
  • Niche Digital Solutions
  • CX Certification Programs
  • CX Events
  • CX Job Board
  • Contact Us
  • CX Resources
  • Blog
  • CX West Africa Awards
  • CX Mgt. Self-Assessment

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get a cx certification in 2023!

Did you know that customer experience (CX) management is a 2023 top 10 surging business skill ranked by increase in consumption? (Source: Udemy).

Position yourself for CX career success by boosting your CX knowledge and skills as you grow in your career.

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